“When women create superhero comics, though—as with G. Willow Wilson on Ms. Marvel—they’ve had success attracting a female audience. So Marvel’s decision to make Thor a woman, and the company’s general effort to reach out to female readers, seem like canny business moves.”

Well, except for the fact that the creative team making Thor a woman doesn’t contain one woman, of course.

(From here. This has been the year for “Hey, women go to Comic-Con too?!?” pieces, it seems. See also this terrible piece.)